Press Release: British female takes on challenge of rowing the Pacific Ocean alone

British female takes on challenge of rowing the Pacific Ocean alone

Join her journey and celebrate inspirational women with her ‘2,400 miles: 2,400 women’ campaign 

elsa_thumb6th March 2014 – On 7th June 2014, Elsa Hammond will begin her epic 2,400 mile solo row across the Pacific Ocean.

The world-record breaking attempt will see Elsa row up to 16 hours a day to become the fastest and youngest woman in history to achieve the feat .

Using up to 8,000 calories a day, it will be an incredible example of Elsa’s physical and mental strength, and she will need all her spirit and determination to cope with the three months of extreme isolation, challenging environment and grueling conditions.

With no engines or sails, she will make the journey from California to Hawaii under her own power while aiming to join a select list of women who have rowed an ocean alone, a group smaller than the number of people who have walked on the moon.

Elsa is launching ‘2,400 miles: 2,400 women’  to celebrate the contributions of inspirational women across the world. Coinciding with International Women’s Day, the public are encouraged to nominate an inspirational woman in their life by dedicating a specific mile in their name.

Supporters will see their woman of choice’s name printed on the custom-built boat, ensuring they become a personal and integral part of Elsa’s mission.

The journey will be part of the inaugural Great Pacific Race and Elsa will be raising money for environmental charity, The Plastic Oceans Foundation, and ] gender equality charity, the GREAT Initiative.

For more information on Elsa, please visit her website and to take part please visit the campaign page here. Elsa will also be sharing her journey on Facebook, Twitter and YouTube.

About Elsa Hammond

Elsa Hammond is a dedicated athlete with a history of taking on difficult challenges. Her past achievements include rowing for her college at Oxford University, pole vaulting at varsity level, sailing in the South Pacific, conservation efforts in the Borneo jungle and daring expeditions on foot, including a heroic attempt at traversing the Black Cuillin Ridge.

Elsa is preparing her mind for the physical exertions and isolation of the row, and has the support of world-class coaches, nutritionists and trainers. She holds professional qualifications including RYA Yachtmaster Offshore Theory, First Aid at Sea and a VHF Radio licence.

For more information, please visit http://www.elsahammond.com.

About 2,400 miles, 2,400 women

To achieve the solo and unsupported feat, the 2,400 miles: 2,400 women campaign was created to mark International Women’s Day and celebrate the world’s inspirational women by providing Elsa the support she needs.

The public are encouraged to make someone they know a part of this once-in-a-lifetime challenge. By dedicating a mile for £42 (the cost of the row split across 2,400 miles) to an inspirational woman in their lives, their chosen woman will receive a message of support or memorial when their mile is reached.

Their names will also be printed on the boat, accompanying Elsa throughout her journey.

For more information, please visit the campaign page.

For Media Enquiries

Nicola Davies, Bamboo PR
nicola@bamboopr.co.uk
0207 702 6067

Marco Fiori, Bamboo PR
marco@bamboopr.co.uk
0207 702 6061

Press Release: Bristol University student buoyed by support in her bid to row the Pacific solo

joinElsa Hammond, the University of Bristol student who will be competing in the inaugural Great Pacific Race in June, has been buoyed by the support she has had from sponsors.

She has so far raised some £20,000 towards building the boat she will row in for some three months across the Pacific. Donations have come in sterling and Bitcoin, the new currency making all the news. Organisations who have committed financial support to date include the University of Bristol, IT and mobile solutions provider, Excalibur, MBA Polymers, Blockchain.info and the Hatfield Trust. They are joined by a number of personal donors.

Next week (Tuesday 28th January) she will officially launch her bid to row solo across the Pacific at a business event at the M-Shed in the presence of Bristol Mayor, George Ferguson, Judith Squires, Pro Vice-Chancellor at the University of Bristol, Chris Martin, the director of the Great Pacific Race and Jo Ruxton, Founder of Plastic Oceans Foundation, the charity that will benefit from Elsa’s attempt.

The race will start on 7th June 2014 from Monterey Bay, in California, and participants, including Elsa, will row some 2,400 miles across the Pacific Ocean to Hawaii. Rowing for up to 16 hours a day, Elsa and fellow contestants will face a number of challenges, including spending up to 3 months without any human contact. Elsa is the only solo female participant in the race from the UK.

By taking part Elsa hopes to raise awareness of plastic pollution in the oceans around the world. The race will take participants near the ‘great Pacific garbage patch’, the world’s biggest landfill.

Elsa’s campaign manager, Steve Bullock, says: “We have been overwhelmed by the support to date both in terms of giving money and equipment, as well as time in such areas as marketing and PR. We have made a great start and now need to keep the momentum going so that we can reach our target of £100,000.”

A number of local organisations have provided support in promoting Elsa’s bid including JBP PR, Stuff Advertising, Low Carbon South West and Business West.

For more information on Elsa’s bid please visit elsahammond.com.

To arrange an interview please contact Steve Bullock, Campaign Manager at steve@elsahammond.com or on 07977 216406.