She has so far raised some £20,000 towards building the boat she will row in for some three months across the Pacific. Donations have come in sterling and Bitcoin, the new currency making all the news. Organisations who have committed financial support to date include the University of Bristol, IT and mobile solutions provider, Excalibur, MBA Polymers, Blockchain.info and the Hatfield Trust. They are joined by a number of personal donors.
Next week (Tuesday 28th January) she will officially launch her bid to row solo across the Pacific at a business event at the M-Shed in the presence of Bristol Mayor, George Ferguson, Judith Squires, Pro Vice-Chancellor at the University of Bristol, Chris Martin, the director of the Great Pacific Race and Jo Ruxton, Founder of Plastic Oceans Foundation, the charity that will benefit from Elsa’s attempt.
The race will start on 7th June 2014 from Monterey Bay, in California, and participants, including Elsa, will row some 2,400 miles across the Pacific Ocean to Hawaii. Rowing for up to 16 hours a day, Elsa and fellow contestants will face a number of challenges, including spending up to 3 months without any human contact. Elsa is the only solo female participant in the race from the UK.
By taking part Elsa hopes to raise awareness of plastic pollution in the oceans around the world. The race will take participants near the ‘great Pacific garbage patch’, the world’s biggest landfill.
Elsa’s campaign manager, Steve Bullock, says: “We have been overwhelmed by the support to date both in terms of giving money and equipment, as well as time in such areas as marketing and PR. We have made a great start and now need to keep the momentum going so that we can reach our target of £100,000.”
A number of local organisations have provided support in promoting Elsa’s bid including JBP PR, Stuff Advertising, Low Carbon South West and Business West.
For more information on Elsa’s bid please visit elsahammond.com.
To arrange an interview please contact Steve Bullock, Campaign Manager at firstname.lastname@example.org or on 07977 216406.